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Advertising Spec Sheet

Welcome to The Ridge’s advertising spec sheet. Our publication offers a variety digital advertising opportunities in our newsletters and website including sponsorships, display ads, and content. Share this page with your graphic designer to achieve the best possible results for your ad.

Please note, advertising with The Ridge must be confirmed before ad content is submitted. Ads will only run once payment has been received.

Best Practices

Frequency Is Key

The most successful advertisers don’t just run one ad per year. Instead, they use frequency as part of their strategy to reach “top of mind awareness” in the minds of their customers.

Enhance Your Tracking

Including a UTM with your link is a great way to get deeper insights into your campaigns. If you’re running display ads on our website, chat with us about tracking pixel options.

Emphasize Your Unique Message

What is it that truly sets you apart from your competition? Emphasize this in your advertising! Your customers have higher expectations than ever before, so you want to make sure you’re putting your best foot forward by sharing the most compelling reasons to work with you.

Invite Action

Give our readers a reason to act and an easy means of doing so. Your ad copy should include a single, simple action for readers to take.

Build Killer Creative

Here are some general best practices for making killer creative that converts eyeballs to dollars.

  • Limit text on your ad image, ensuring that no more than 30% of the image has text.
  • Limit the number of logos on your ad image, it is ideal to include one logo, with a maximum of two.

Newsletter: Presenting Sponsor

Formatting

Header
◦ “Brought to you by” sponsorship
notation at the top of the email.
Advertisement
Image Specs
◦ Aspect Ratio: 3:2, 16:9 or 21:9
◦ Resolution: 72 DPI
◦ File size: 1mb max
◦ Color mode: RGB

Ad Content
◦ Headline (16 words max)
◦ Copy (50 words max)
◦ Link (1)

Preferred image format: PNG, JPG/JPEG, or GIF.

Unacceptable formats: TIFF, EPS, AI, PDF, DOC

Website: Display Ads

Formatting

Placements
The Ridge offers the following placements:
◦ Header
◦ Sidebar
◦ Article Footer
Ad Sizes
Header & Article Footers
◦ Leaderboard: 728 x 90 px
◦ Billboard: 970 x 250 px
◦ Mobile banner: 320 x 50 px

Sidebars
◦ Medium rectangle: 300 x 250 px
◦ Half page: 300 x 600 px
Image Specs
◦ File size: 250kb max
◦ Color mode: RGB
◦ Resolution: 72 DPI
File Types
◦ JPG/JPEG, PNG, or GIF

◦ Unacceptable formats: TIFF, EPS, AI, PDF, DOC

Animation
◦ Animated GIFs can run on a 10 second or less auto loop.

Content

All sponsored content will be included in perpetuity on The Ridge website, each article will be included in one newsletter.

Formatting

To clearly distinguish sponsored content from regular editorial content, articles will be labeled as “Sponsored” and will include recognition in the footer of the article.

Submit your logo and a link to be included with all sponsored content.

Logo Specs
◦ File size: 250kb max
◦ Color mode: RGB
◦ Resolution: 72 DP
◦ Preferred formats: JPG/JPEG or PNG
◦ Unacceptable formats: TIFF, EPS, AI, PDF, DOC

Deadlines & Proofs

Deadlines

Ad copy and creative must be submitted to The Ridge a minimum of 48 hours in advance of the publication date. Late submissions run the risk of not being published or being pushed to another day.

Questions?

Contact Ramona Wildeman at sales@constellationmedia.ca.